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Warmer Outbound Playbook

Book more meetings from your outbound

Stop sending cold emails to cold prospects. Warm them up with personalized LinkedIn ads before your SDRs reach out.

Used by B2B teams at SingleStore, Nextiva, and more

Bridge the gap between marketing and sales with ABM

Marketing runs ads. Sales sends emails. Neither knows what the other is doing. Sound familiar?

Siloed efforts

Marketing targets one list, sales prospects another. Your best accounts slip through the cracks.

No shared visibility

SDRs don't know which accounts saw ads. Marketing can't see which prospects replied.

Wasted resources

Ad dollars go to accounts sales isn't pursuing. Cold outreach hits prospects who've never heard of you.

The Solution

Warm up prospects before outreach

Use personalized LinkedIn ads to build familiarity with your brand so prospects recognize you when your SDRs reach out

Hyper-targeted ads

Show personalized ads only to accounts on your SDR's outbound list. No wasted impressions.

Perfect timing

Serve ads 2-3 days before your SDRs send their first email for maximum brand recognition.

Higher response rates

Prospects who've seen your ads are 3x more likely to respond to cold outreach.

Why It Works

Transform your outbound results

When prospects recognize your brand before the first email, everything changes.

Higher reply rates

Prospects are far more likely to respond when they've already seen your brand multiple times on LinkedIn.

More meetings booked

Warmer prospects convert to meetings faster, filling your calendar with qualified opportunities.

Faster deal cycles

When prospects already trust your brand, deals move through the pipeline with less friction.

Better targeting efficiency

Only spend ad budget on accounts your SDRs are actively pursuing. Zero wasted impressions.

SDR productivity boost

Your team spends less time on follow-ups and more time having conversations that convert.

Clear attribution

See exactly which accounts engaged with ads before replying, proving the ROI of your ABM strategy.

What you get with this playbook

  • Personalized LinkedIn ads for each target account
  • Automated ad scheduling synced with your sequences
  • Real-time engagement tracking per account
  • Pipeline influence reporting
  • Landing page personalization
  • HubSpot & Salesforce integration

Ready to book more meetings?

See how Karrot can help your SDRs break through the noise with warmer outbound.

Free demo · No credit card required

Stop sending cold emails to cold prospects

Join B2B teams who've transformed their outbound with personalized LinkedIn ads that warm up prospects before the first email.